Mtoag

Our Development Process —From Idea to Live Product

Every project follows the same 5-phase process — Discover, Define, Design, Develop, Deploy — run in two-week Agile sprints with weekly client demos and a fixed-scope specification agreed before any code is written.

5
Phase Delivery Framework
2wk
Sprint Cycle
100%
Fixed-Scope Specifications
2,500+
Projects Delivered This Way

Discover. Define. Design. Develop. Deploy.

Every project — regardless of size — moves through these five phases. Nothing skipped, nothing rushed.

Discover

3–5 days

Stakeholder interviews and business-goal analysis establish what the software actually needs to do — followed by a technical feasibility review so the project starts from evidence, not assumptions.

  • Stakeholder interviews
  • Technical feasibility review
  • Initial scope document

Define

1 week

Discovery findings become a fixed-scope Technical Specification — features, architecture, price, and timeline agreed in writing before a single line of code. This is the document the whole project is held against.

  • Fixed-scope Technical Specification
  • Fixed-price quote
  • Delivery timeline
  • Risk register

Design

1–2 weeks

Wireframes evolve into full Figma UI designs and a clickable prototype. Nothing goes to engineering until the client has reviewed and signed off the design — so what's approved is what gets built.

  • UX wireframes
  • Figma UI designs
  • Clickable prototype
  • Design-review sign-off

Develop

4–12 weeks

Engineering runs in two-week Agile sprints — daily standups, a weekly client demo call showing working software, and a shared staging environment so progress is visible at any time, not just on demo day.

  • Weekly sprint demos
  • Staging environment access
  • Automated + manual QA
  • Code review on every merge

Deploy

1 week + monitoring

Production deployment and app-store submission, then 30 days of monitoring included as standard. The engagement closes with documentation handover and full IP transfer — the product is yours, completely.

  • Production deployment
  • 30 days of monitoring
  • Documentation handover
  • Full IP transfer

The Methodology and Tools Behind Every Sprint

Agile isn't a buzzword here — it's a specific, repeatable operating rhythm.

Our Methodology

Every Mtoag project runs on Agile — specifically Scrum — in fixed 2-week sprint cycles. Each sprint opens with planning against the Technical Specification, runs on daily standups, and closes with a sprint retrospective. Clients join a weekly demo call where they see working software, not status slides. This rhythm is identical on a 6-week build and a 6-month platform — project size changes the number of sprints, never the discipline inside them.

  • 2-week sprint cycles, fixed
  • Daily standups within the team
  • Weekly client demo calls
  • Sprint retrospectives after every cycle

Tools We Work In

Jira / Linear

Sprint and ticket tracking — clients get board access.

Slack

A shared channel with the delivery team — no ticket queues.

Figma

Design files and prototypes, shared for direct review.

GitHub / GitLab

Version control with mandatory code review on every merge.

Notion / Confluence

Living documentation, handed over in full at deployment.

Staging Environment

A live link to the work in progress, shared from sprint one.

The Process in Action

The same five phases, applied to real production systems.

B
Sports Technology

Betfair Automated Betting Bot

Challenge

Manual odds analysis couldn't keep pace with live market movements — decisions lagged the data.

Solution

A secure, high-performance bot integrating Betfair APIs with real-time odds analysis, automated strategies, and risk management features.

Node.jsBetfair APIsAWS
40%
Faster Settlement*
99.9%
Uptime Since Launch*
24/7
Automated Trading*
C
Construction Tech

Construction Project Management Software

Challenge

Site teams tracked projects on paper and spreadsheets with no real-time visibility across locations.

Solution

A platform for real-time construction project tracking, task management, and team collaboration, ensuring seamless operations and reporting.

ReactNode.jsAzure
10wk
Delivery From Legacy*
3
Site Teams, Week One*
100%
Real-Time Reporting*
D
On-Demand Logistics

On-Demand Delivery App

Challenge

High-volume delivery operations needed logistics management, live tracking, and secure payments in one system.

Solution

iOS, Android, and web apps for logistics management, real-time tracking, and secure payments, optimised for high-volume user engagement.

React NativeReal-Time GPSPayments
28%
Faster Avg. Delivery*
2
Cities at Go-Live*
3
Platforms Shipped*
L
FinTech

Loan Lending App

Challenge

Manual lending workflows made onboarding slow and credit decisions inconsistent at scale.

Solution

A mobile-first lending platform with secure user onboarding, credit scoring algorithms, and automated repayment tracking for scalable operations.

Mobile-FirstCredit ScoringAutomation
Mins
Approvals, From Days*
0
Critical Bugs, 90 Days*
100%
Paperless Onboarding*

* Representative figures pending verification — to be replaced with audited project metrics before launch.

Why This Process Works

Each of these is a structural guarantee built into the engagement — not a promise that depends on goodwill.

Fixed-Scope Specification Upfront

Price, features, and timeline agreed in writing before development starts. The specification is the contract the build is measured against.

Weekly Demo Visibility

Working software demonstrated every week. There is no "big reveal" at delivery — you've already seen everything, sprint by sprint.

Staging Access Throughout

A live staging link is shared from the first sprint — check progress at 11pm on a Tuesday if you want to. No permission needed.

One Named Point of Contact

A named project manager owns your project through all five phases. You never re-explain context to a rotating cast of account handlers.

QA on Every Merge

Automated tests, manual regression, and code review run inside every sprint — quality is checked continuously, not bolted on at the end.

Documented Change Requests

Mid-project changes get a written impact assessment on cost and timeline, agreed before implementation — no silent scope creep in either direction.

ICO RegisteredData controller, UK GDPR
GoodFirmsTop UK Software Company
AppFuturaListed developer
England & WalesRegistered company

Our Development Process — Questions Answered

6 direct answers. No sales language.

It depends on scope. Simple projects move from discovery to deployment in 8–10 weeks; complex enterprise builds take 16–24 weeks or more. The Define phase produces a fixed timeline in the Technical Specification, so you have an exact answer before development begins.

The fixed-scope specification is agreed upfront. Any mid-project change goes through a documented change request process: the impact on timeline and cost is assessed, agreed in writing, and only then implemented. No silent scope creep in either direction.

Yes, continuously. Every project has a weekly demo call showing working software, and clients get direct access to a shared staging environment throughout the Develop phase — you see the product as it's built, not at the end.

Agile, specifically Scrum. Every project runs in 2-week sprint cycles with daily standups, weekly client demo calls, and sprint retrospectives. That rhythm is fixed regardless of project size — it's the operating system of every Mtoag engagement.

A named project manager is assigned at kickoff and remains your single point of contact through all five phases — from the first discovery call to post-deployment monitoring. You never explain your project twice to different people.

Clients get direct visibility into the sprint board (Jira or Linear), a shared Slack channel with the team, Figma files for design review, and a live staging environment link — so progress is observable at any time, not just on demo day.

Ready to See This Process on Your Project?

Every engagement starts with a Discover-phase conversation — no commitment required.

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