Mtoag

Your Online Store,Built to Convert, Not Just LaunchShopify & Headless Commerce. In-House UK Engineers.

No default theme pretending to be custom. No checkout losing customers at the last step. We write a fixed-price Technical Specification before a line of code is touched — you approve it, we build exactly to it, and you own everything on delivery.

PCI DSS Compliant Checkouts150+ In-House EngineersFull IP Ownership Day One
180+
Stores
Delivered
94+
Avg. Lighthouse
Score
8wk
Average Launch
Time
100%
Client IP
Ownership

E-Commerce Stores Built For

UrbanThreadsHomeCraft DirectPurePetCoBrightTools TradeBetfairPlanTechUrbanThreadsHomeCraft DirectPurePetCoBrightTools TradeBetfairPlanTech

E-Commerce Website Development Services We Deliver

From focused Shopify builds to fully headless commerce platforms — every project is scoped, specified, and delivered by our in-house team of 150+ UK-based engineers.

Custom E-Commerce Storefront Development

Bespoke storefronts built around your catalogue, not a generic theme.

  • Hand-built storefront UI
  • Custom product page templates
  • Brand-accurate design system
  • Mobile-first responsive layout
Discuss Custom E-Commerce Storefront Development

Shopify & Shopify Plus Development

Shopify builds and custom app development for growing retailers.

  • Custom Shopify theme development
  • Shopify Plus scripts & checkout extensions
  • Third-party app integrations
  • Liquid & Shopify Hydrogen builds
Discuss Shopify & Shopify Plus Development

Headless Commerce (Next.js Commerce)

Decoupled commerce for maximum speed and design freedom.

  • Next.js Commerce architecture
  • Headless CMS + commerce backend
  • Sub-2-second page loads
  • API-first product data
Discuss Headless Commerce (Next.js Commerce)

Payment Gateway Integration

The checkout options your customers already trust.

  • Stripe, Shopify Payments, PayPal
  • Apple Pay & Google Pay
  • PCI DSS compliant tokenisation
  • Fraud prevention rules
Discuss Payment Gateway Integration

Inventory & Order Management

Real-time stock sync across every sales channel.

  • Multi-warehouse inventory sync
  • Order fulfilment automation
  • Low-stock alerts
  • ERP & 3PL integrations
Discuss Inventory & Order Management

Product Catalogue & Search

Fast, relevant search that turns browsers into buyers.

  • Faceted filtering & search
  • Algolia / Elasticsearch integration
  • Product variant management
  • Bulk catalogue import tools
Discuss Product Catalogue & Search

Checkout Conversion Optimisation

Fewer steps, fewer drop-offs, more completed orders.

  • Checkout friction audits
  • One-page & express checkout
  • Abandoned cart recovery flows
  • A/B-tested UX improvements
Discuss Checkout Conversion Optimisation

Multi-Currency & International Selling

Sell across borders without a second codebase.

  • Multi-currency pricing
  • Localised checkout experiences
  • Region-specific tax/duty calculation
  • Multi-language storefronts
Discuss Multi-Currency & International Selling

Why UK Retailers Choose Mtoag for E-Commerce

Three things that separate us from every other e-commerce agency in the UK.

Fixed-Price. No Surprises.

A fixed-price Technical Specification lists every page, integration, and milestone before you pay a penny. The price you sign is the price you pay.

150+ In-House Engineers.

100% of the engineering work is done by direct employees, never subcontractors, never offshore handoffs.

Full IP Ownership.

Theme code, integrations, and configuration transfer to you on final payment. No vendor lock-in.

94+
avg. Lighthouse score
100%
PCI DSS compliant checkouts
0
subcontractors used. Ever.
6–10wk
typical project delivery

E-Commerce Technology Stack

Every platform and integration below is one we ship for real UK retailers, not just list on a page.

Shopify / Shopify Plus96%
Next.js Commerce90%
WooCommerce88%
BigCommerce78%
Stripe95%
Shopify Payments92%
PayPal88%
Apple Pay / Google Pay90%
ERP Integrations82%
3PL / Fulfilment APIs80%
Klaviyo / Email Automation85%

All versions current as of July 2026.

E-Commerce Case Studies

All stores live in production since launch.

U
Fashion Retail · UK

UrbanThreads — Shopify Plus Rebuild, +32% Conversion

Challenge

A dated Shopify theme and slow mobile checkout were suppressing conversion during peak season.

Solution

A rebuilt Shopify Plus storefront with custom checkout extensions and a 1.4-second average load time.

Shopify PlusStripeLiquid
+32%
Conversion Lift
1.4s
Load Time
9wk
To Launch
H
Home & Garden · UK

HomeCraft Direct — Headless Commerce, Sub-2s Loads

Challenge

A 12,000-SKU catalogue was timing out on the existing WooCommerce install under seasonal traffic.

Solution

A Next.js Commerce headless rebuild with Algolia search and CDN-cached product pages.

Next.js CommerceAlgoliaHeadless
12,000+
SKUs Migrated
1.8s
Page Load
0
Downtime Migration
P
Subscription Retail · UK

PurePetCo — Subscription Commerce Platform

Challenge

One-off purchases only — no recurring revenue mechanism existed on the legacy platform.

Solution

A Shopify subscription commerce build with flexible billing cycles and customer self-service portal.

ShopifySubscriptionsStripe Billing
38%
Repeat Purchase Rate
6wk
To Launch
4.9★
Store Rating
B
B2B Wholesale · UK

BrightTools Trade — B2B Catalogue & Bulk Ordering

Challenge

Trade customers needed negotiated pricing and bulk ordering the consumer storefront didn’t support.

Solution

A B2B commerce layer with customer-group pricing, bulk order CSV upload, and account hierarchies.

Shopify PlusB2BBulk Ordering
4
Customer Pricing Tiers
30%
Faster Reordering
11wk
Delivery

Our E-Commerce Development Process

The same six-step process on every project. No improvising. No scope creep.

Day 1–3

Discovery & Catalogue Scoping

A discovery call and written Technical Specification covering catalogue size, integrations, and payment providers, signed before development starts.

Days 4–8

UX Design & Checkout Flow

High-fidelity prototypes of every template — product, collection, cart, checkout — reviewed before development begins.

Weeks 2–6

Agile Build in Two-Week Sprints

A live staging store accessible 24/7, weekly demos, and a dedicated Slack channel with your project manager.

Week 6

QA & Payment Sandbox Testing

Full checkout testing across payment methods, devices, and browsers, plus a Lighthouse performance audit.

Week 7

Launch & Go-Live Support

Zero-downtime cutover with DNS and analytics verified on launch day. Core Web Vitals monitored for 30 days post-launch.

Week 7+

Support & Seasonal Scaling

Ongoing maintenance, security patching, and seasonal traffic-scaling support available on a monthly retainer.

All timelines are fixed in the Technical Specification.

Start Your Project — Get Free Audit

Explore Related Commerce & On-Demand Solutions

Specific build variants for specific business models.

E-Commerce Development —

Questions Answered

10 direct answers. No sales language.

E-commerce website development in the UK typically costs £8,000–£25,000 for a Shopify or WooCommerce build, and £25,000–£70,000+ for a custom headless commerce platform. Mtoag provides a fixed quote after a free scoping call, with no hourly guesswork.

Shopify suits most retailers needing a fast, reliable launch with lower ongoing maintenance. A custom headless build (Next.js Commerce) suits businesses needing unique checkout logic, complex catalogues, or performance beyond what Shopify’s theme layer allows. Mtoag recommends a platform after understanding your catalogue and growth plans.

Yes. Mtoag migrates stores from Magento, WooCommerce, BigCommerce, and legacy platforms to Shopify or a custom headless build, with a full product, customer, and order data migration plan and SEO-safe URL redirects.

A Shopify storefront typically launches in 6–10 weeks. A custom headless commerce build takes 10–16 weeks depending on catalogue size and integration count. Every project receives a fixed timeline in the Technical Specification before development begins.

Yes. Every Mtoag e-commerce build uses PCI DSS compliant payment processors (Stripe, Shopify Payments, Braintree) with tokenised card data — card details never touch our servers directly.

Yes. Mtoag’s conversion optimisation work covers checkout friction audits, page speed fixes, and A/B-tested UX changes. Clients typically see 15–35% conversion uplifts within 90 days of a checkout rebuild.

Yes. Mtoag builds multi-currency pricing, localised checkout experiences, and region-specific tax/duty calculation for stores selling across the UK, EU, and international markets.

All product, customer, and order history is mapped and migrated with validation checks at every stage, with a staging environment to review before going live — no data loss, no surprise gaps.

Yes, 100%. Custom theme code, integrations, and configuration created for your project belong to you from day one, written into every Mtoag contract as standard.

Every launch includes 30 days of performance and uptime monitoring at no extra cost. Ongoing maintenance, security patching, and seasonal campaign support are available on a monthly retainer.

Serving E-Commerce Clients Across the UK

LondonManchesterBirminghamLeedsEdinburghBristolGlasgowCardiffLiverpoolSheffieldNottinghamCambridge

UK project managers available for on-site visits. Remote delivery available worldwide.

Let's Build Your Online Store.
Free Audit. No Commitment.

Tell us what you're selling. We'll send a free Technical Specification within 5 business days — with fixed scope and fixed cost.

Free Technical Specification — no strings attached
Fixed price. Fixed timeline. Fixed scope.
PCI DSS compliant checkout, every build
Full IP ownership on completion
Call Us
+44 (115) 888-0557
Email Us
info@mtoag.co.uk
Visit Us
11 Barringer Way, St. Neots, PE19 1LW

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